The Employee Who Built a Quiet Blogging Empire: Spencer Haws’ Secrets to Building Niche Websites That Earn Thousands of Dollars a Month

When we think of building wealth online, images of famous YouTubers, Instagram-filled fashion bloggers, or charismatic entrepreneurs often come to mind. We think of digital success as synonymous with fame, the spotlight, and constant exposure. But what if I told you there was another way? A quieter, more strategic, and perhaps more profitable way in the long run… a way that allows you to build a true digital empire without anyone even knowing who you are.
This is the story of Spencer Haws, a former bank employee who wasn’t after fame, but rather freedom. He has mastered the art of building niche sites—small, highly targeted blogs that silently operate as an army of digital employees, generating a steady, passive income thanks to the magic of search engine optimization (SEO) and affiliate marketing. If you’re curious to know how a simple website about “best lawn mowers” or “pet hair vacuum reviews” can generate thousands of dollars a month, you’ve come to the right place. Get ready, because we’ll dive deep into Spencer Hawes’s strategy, step by step.

Not all plans, methods, or successes achieved by others “work for everyone.” Why? Because the fates that person has been in or the challenges they have faced are unique to them! But it’s okay to learn from them, and it’s okay to let their stories serve as a lesson and encouragement for you to continue on your path. It’s also okay if your path is similar to theirs, but they decided to continue, while the majority decide to stop midway through. Therefore, “not everyone is successful,” and this is unfortunately true. But since you’re here, reading these lines, you’re on the right path, and perhaps it’s your destiny to succeed and reach the end, just as happened to the person in this story.

Let’s begin the story…

Spencer Howes’s beginnings were no different from the lives of millions. He worked a traditional, secure job in the banking sector. He went to work every day, performed his duties, and received his salary at the end of the month. It was a stable life, but it lacked the spark, the sense of control, and the ownership. Like many, he dreamed of building something of his own, something that would give him financial and time freedom to spend more time with his family.
He began his journey by researching ways to make money online. He tried many things, but one thing stood out to him: the idea of building a small website that answered very specific questions people searched for on Google, and then monetizing it. It wasn’t about launching a massive tech company, but rather building small, profitable digital assets. This concept was the seed of what would later become his digital empire and the project that would change his life forever: Niche Pursuits.

Interesting Note:

Creating blogs and websites is similar to creating YouTube channels; they all fall under the category of “content creation.” By writing this article, I am a content creator, just like a digital video creator. However, each of us has our own way of communicating information to others. Therefore, don’t be discouraged if you find millions of views on your videos. You may think they are extremely successful, but successful people in any field are “few.” The basic idea lies in the following question: “What have they actually achieved through their success?” If the views are in the millions and there are no real profits, what’s the point? Similarly, if access to my article is extremely easy, and even millions (I hope so 😅), what’s the point? You should always ask yourself the feasibility of your business plan. Will there be profits in the end? Or is my goal just to reach followers?!

The first mistake most people make is choosing a very general idea, such as a “health blog” or a “technology website.” Competition in these areas is fierce and nearly impossible for beginners. But Spencer realized that the real gold lies in the finer details, in what is called a “niche.”
So what is a niche website? Simply put, it’s a website focused on a very small and specific subtopic. Instead of a “cooking” website, you could create a niche website about “the best air fryer recipes.” Instead of a “travel” website, you could create a niche website about “the best backpacks for camping in Europe.”
Spencer’s strategy was data-driven, not blindly passionate. He didn’t choose a topic because he “loved” it; instead, he used keyword research tools to find topics that people were searching for frequently but for which there was little competition. It was like searching for a small, undiscovered gold mine. He would search for specific questions people were asking on Google and couldn’t find good answers, then decide to build an entire website to provide those answers.

Why? Because Spencer struggled with content creation, but he didn’t give up. What if I told you that you could create content with ease, using AI, of course? But can everyone use AI? Once you use it incorrectly, it becomes “artificial stupidity.” Therefore, it’s essential to learn the right commands that will create unique and highly original content. That’s why this course, which consists of 30 days of easy learning, is the right one for you.

• It solves a real problem: people want to use AI but don’t know where to start.
• It’s not a boring course — it’s an interactive, action-based system that helps users apply AI in their daily workflow.
• It includes 30 daily prompts, a Notion dashboard, PDF guides, and over 20 powerful AI tools — no coding required.

As I said before, not everyone is destined to succeed and achieve their goals. The secret lies in “continuity and correct application.” You won’t succeed simply by purchasing any electronic product online, no matter how good it is. The secret lies in direct application, consistent practice, and creating a daily routine to achieve your goal. This is what sets you apart from everyone else, as the hero of our story today.

During his journey of finding profitable keywords, Spencer found that the available tools were complex and expensive. Like any true entrepreneur, when he faced a problem, he decided to create his own solution. He collaborated with a developer to create a simple and effective software tool that would help him find those “golden keywords” quickly and easily. This tool later became a highly successful product, Long Tail Pro, which he later sold for a multi-million dollar deal. This side story alone is a testament to his mindset: solve problems, whether with content or tools.

After finding a profitable niche, the second stage begins: building the website and providing value. Spencer’s philosophy is very simple:

He focused on writing long, detailed articles that answered every question a reader might have. His articles weren’t just generic talk; they were filled with honest reviews, product comparisons, how-to guides, and “best of” lists. His goal was that anyone searching for “best vacuum cleaner for cat hair” would find his article the definitive, comprehensive answer, leaving them with no need to look anywhere else.
This type of high-quality content is what search engines like Google love. When Google recognizes that your site provides the best answer, it rewards you by placing it at the top of the search results. This means a steady, free flow of visitors who are genuinely interested in what you have to offer. This is the essence of SEO (search engine optimization) that Spencer has mastered.
But as I said a little while ago, visitors alone are not the goal, and money is not made that way. Rather, the presence of visitors is part of the “mystery of making money on the Internet.” Once you have an audience interested in what you offer, now it is time for the next important step, which is exploiting this audience to make real money, and this is what you will learn in the next secret…

Now we have a niche website, high-quality content, and visitors coming from Google… How does all this turn into money? The answer lies in affiliate marketing.
The method Spencer used was smart and honest. Within his review and comparison articles, he included links to the products he talked about on sites like Amazon. These links are “affiliate links.” When a visitor reads his compelling and helpful review of a particular vacuum cleaner and decides it’s the best option for them, they click on the link to purchase it from Amazon. When the purchase is made, Amazon pays Spencer a small commission as a thank you for sending the buyer.
Notice the beauty of this approach: Spencer doesn’t sell anything himself. He doesn’t handle the products, shipping, or customer service. All he does is provide valuable information that helps people make better purchasing decisions. And in return for this help, he earns income. He’s built a relationship of trust with the reader, and the reader rewards him by using his links.
There are dozens of legitimate affiliate program websites, which we can discuss in other articles later, but the idea is that this business model is a win-win for everyone, and it is called the “Win-Win-Win” business model. The product owner is a winner, the middleman (which is you in this equation) is a winner, and the customer gets a great discount, so he is also a winner. Therefore, this model is extremely wonderful and successful.

Spencer didn’t stop at building one or two websites. He turned this process into a system. He would repeat the same steps over and over again: find a new niche, build a small website, create valuable content, monetize through affiliate marketing, and then move on to the next project.
Over time, he built a portfolio of dozens of niche websites. Some might generate $500 per month, some $5,000 per month, and some even more. The sum of these small and medium-sized cash flows adds up to a massive, consistent monthly income. This is the power of building a silent empire, made up of small digital assets that work for you.
Today, Spencer shares all these secrets and strategies on his main blog, NichePursuits.com, where he documents his experiences, showcases case studies of his websites (both successful and unsuccessful), and helps thousands of aspiring entrepreneurs replicate his success.

How did Spencer create so many websites for such a low cost?
He certainly has great hosting, so what if I told you that you, too, could create many websites with ease and at a very low price? With this hosting, you could reach millions around the world and make incredible profits!!!

• Host 50 blogs on the same account!
• And you can get a free domain for a year!
• And you can get a discount of up to 75%.
• And also full access to all artificial intelligence tools to create your own content.
• And create your professional blog with just the click of a button!

This is the offer of the year.

Spencer Howes’ story is a crash course in smart digital entrepreneurship. The most important lessons to learn are:

1. Go where others don’t: Success doesn’t lie in competing in crowded fields, but in finding the little, unexplored corners (niches).
2. Data trumps passion: Don’t build a business based solely on your passion. Use data and market research to make smart, informed decisions.
3. Be as helpful as you can be: The best way to succeed in SEO and affiliate marketing is to be the most helpful resource to your audience.
4. Build systems, not just websites: Turn your success into a repeatable process, and build a portfolio of assets instead of relying on a single source of income.
5. Patience is your most valuable asset: Building profitable niche websites isn’t a get-rich-quick scheme. It takes time, effort, and patience, but the long-term results can be life-changing.

Just as we uncovered Spencer Howes’s success secrets, we at EasyEnigma are constantly on the lookout for inspiring success stories and practical strategies that can help you on your journey. If you’d like to receive more of these in-depth analyses and case studies that turn ambition into reality, sign up now for our “Success Stories” mailing list. Let us send you inspiration straight to your inbox.

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